Chatbot Innovation Slashes Lead Costs to £2.26 for Public Speaking Coach

Boosting Engagement and Conversions with Facebook Ads and Chatbot Sequences for Public Speaking Coaching

We helped a leading public speaking coach increase engagement and generate new client leads by creating a targeted Facebook ad campaign integrated with chatbot sequences. This approach resulted in highly efficient user engagement, with a 36% click-through rate for those interested in public speaking coaching and a low cost per new messaging connection at £2.26.

Challenges:

The America Outbound Summit aimed to attract high-net-worth individuals, financial professionals, and key decision-makers in the tax, wealth management, and immigration sectors. Previous outreach methods struggled to maintain engagement rates and drive targeted traffic to registration pages, making it challenging to fill the event with qualified attendees within a tight timeline.

Solution:

We developed a Facebook ad sequence that directed users into an automated chatbot experience. This chatbot, using a series of personalized messages, engaged users by providing relevant information and guiding them toward a commitment to work with the coach. The chatbot flow included options for interested users to easily express interest, leading to a highly personalized follow-up from the coaching team.

Key Features of the Campaign:

  • Targeted Facebook Ads: Ads were specifically designed to attract users over 35 interested in public speaking, education, and professional development, achieving 311,157 impressions and 3,135 link clicks across ad sets.
  • Automated Chatbot Sequence: The chatbot greeted users with a choice of options and followed up based on user interest, capturing leads and guiding them through the initial stages of engagement.
  • High-Interest Conversion Points: The chatbot asked users if they were interested in working with the public speaking coach, resulting in a 36% CTR for those selecting “Yes, I’m Interested”.
  • Cost-Effective Lead Generation: With an average cost per new messaging connection at £2.26, the campaign effectively generated leads at a low cost, making it budget-efficient.

Results: 

  • 915 new messaging connections were created from the chatbot campaign.
  • 36% click-through rate for users expressing interest in coaching services, indicating strong user engagement with the chatbot sequence.
  • 83.1% click-through rate for users downloading the free guide, leading to deeper engagement and value delivery from the coach.
  • Cost per new messaging connection averaged at £2.26, with individual ad sets achieving as low as £1.83 per connection.
  • £0.60 cost per link click on the most effective ad set, achieving high ROI on ad spend with a total amount spent of £2,068.