430 New Users: Building a Sustainable Growth Engine

Boosting Sign-Ups through Organic and Referral Marketing Setup

We ran a short but highly effective campaign to establish and optimize the client’s organic and referral marketing channels. This initiative focused on driving traffic through organic searches and referrals, resulting in 430 goal completions—users signing up for the client’s free tier, meeting the primary goal of the campaign.

Challenges:

The client sought to increase awareness and sign-ups for their free tier offering but had limited structures in place for organic and referral marketing. Without an established online presence in organic search or referral sources, the client struggled to drive high-quality, sustainable traffic to their platform.

Solution:

Our strategy focused on optimizing the client’s visibility in organic search and establishing referral channels to drive engaged users to the site. We implemented on-page SEO improvements, content adjustments, and referral partnerships to attract high-intent traffic. Tracking and analysis were set up to monitor sources of traffic and measure the effectiveness of each channel.

Key Features of the Campaign:

  • Organic Marketing Optimization: Improvements were made to the client’s site content and metadata to enhance visibility in search engines, making it easier for potential users to discover the free tier.
  • Referral Program Development: We established partnerships and referral channels to generate traffic from credible sources, increasing the likelihood of high-quality sign-ups.
  • Performance Tracking: Analytics were set up to track traffic sources and monitor goal completions, allowing us to quickly adjust tactics to optimize traffic flow.

Results: 

  • Traffic Composition: Organic traffic made up 40% of the total traffic, and referral sources contributed 30%, demonstrating a successful shift toward sustainable, high-quality traffic channels.
  • 430 goal completions achieved, with each completion representing a user signing up for the free tier, meeting the campaign’s primary objective.
  • Rapid Traffic Growth: Traffic surged over the campaign period, with daily hits peaking significantly as organic and referral efforts took effect.