JCE Media took over ad management and conversion rate optimization for a B2B services company, reducing their cost per lead by over 75% in just a few months.

Challenges:

• • • The client’s previous campaigns were generating leads at an unsustainable cost per conversion (£69 per lead).
    • The overall performance of their digital ads was not optimized, leading to high ad spend with minimal returns.
    • They needed a more efficient way to generate high-quality leads at a lower cost while maintaining volume.

Solution:

We restructured the client’s ad campaigns, focusing on optimizing their targeting and creative assets. Through in-depth A/B testing, AI-powered audience segmentation, and ad performance analysis, we drastically improved conversion rates. Our team also refined the client’s landing pages and ad copy, ensuring a more cohesive and persuasive user journey.

Key Features of the Campaign:

• • • AI-driven ad targeting: Enhanced audience segmentation and retargeting to ensure ads reached the right people.
    • Landing page optimization: Improved the client’s landing pages to drive higher conversions and reduce bounce rates.
    • Conversion rate optimization: Continuous A/B testing of ad creative, copy, and targeting to maximize results.
    • Cost control strategies: Real-time ad spend monitoring and budget allocation to reduce overall costs.

Results:

• • Cost per conversion reduced from £69 to £16, a decrease of over 75%.
  • 201 conversions generated within the campaign’s timeframe.
  • Improved lead quality, with more qualified prospects engaging with the client’s services.
  • Significantly reduced overall ad spend while maintaining lead volume.