We helped a niche financial services company fill their investor events in New York and Los Angeles by using a combined strategy of LinkedIn Paid Ads and AI-driven cold email campaigns. This approach generated over 340 total registrations from highly targeted prospects.

Challenges:

• • The client needed to attract high-value investors and decision-makers to their exclusive events in competitive financial markets (New York and Los Angeles).
  • Previous marketing attempts had struggled to engage qualified prospects through traditional digital channels.
  • They required a scalable way to target and nurture leads, especially in a limited timeframe.

Solution:

We designed a two-pronged approach that combined highly targeted LinkedIn Paid Ads with an AI-powered cold email campaign. LinkedIn Ads were used to generate initial awareness among decision-makers, while cold emails followed up with personalized content to nurture leads and secure registrations.

Key Features of the Campaign:

• • LinkedIn Paid Ads: Targeting high-net-worth individuals, investors, and key financial decision-makers with specific messaging.
  • Cold Email Outreach: Personalized cold email sequences, powered by AI, that nurtured leads by providing event information and benefits of attendance.
  • AI Audience Segmentation: Tailored messaging for each demographic group, ensuring the right content reached the right prospects at the right time.
  • Follow-up automation: Email follow-ups ensured leads remained engaged and were reminded to register for the event.

Results:

• 43 conversions within the first 30 days of launching the LinkedIn Ads and email campaigns.
• Over 200 registrations for the New York event.
• 140 registrations for the Los Angeles event.
• Improved attendee quality, with a high percentage of decision-makers and investors in attendance.