8,600 Emails, 435 Registrations: Maximizing Attendance for An In Person Premier Event

Driving Attendee Registrations for the America Outbound Summit through Targeted Email Marketing

We leveraged a strategic email marketing campaign to drive registrations for the America Outbound Summit, a high-profile in-person event focused on wealth, tax planning, and immigration. This approach resulted in hundreds of targeted submissions, boosting attendance and ensuring that the event was filled with qualified professionals interested in B2B networking and insights.

Challenges:

The America Outbound Summit aimed to attract high-net-worth individuals, financial professionals, and key decision-makers in the tax, wealth management, and immigration sectors. Previous outreach methods struggled to maintain engagement rates and drive targeted traffic to registration pages, making it challenging to fill the event with qualified attendees within a tight timeline.

Solution:

We designed an email marketing campaign that delivered tailored, engaging content to a curated list of potential attendees. The campaign included a series of reminder emails, event highlights, and speaker spotlights to maintain high interest. Using segmented email lists and personalized messaging, we reached out to a targeted audience likely to benefit from and be interested in the summit’s core topics.

Key Features of the Campaign:

  • Targeted Email Outreach: 8,638 emails were sent to a carefully selected list of professionals, driving awareness and encouraging registrations for both the New York and Los Angeles sessions.
  • Engaging Content Strategy: Emails highlighted key event features, including high-profile speakers, conference topics, and exclusive networking opportunities, capturing the interest of busy professionals.
  • Performance Optimization: Metrics such as open rates (39.51%) and click rates (8.97%) were monitored closely, with content adjustments made to maximize engagement.
  • Automated Reminders and Follow-ups: Automated follow-up emails ensured that potential attendees who opened or clicked previous emails were reminded to complete their registration.

Results: 

  • 3413 opens out of 8,638 emails, achieving a strong 39.51% open rate.
  • 775 clicks resulted in an 8.97% click rate, driving significant traffic to the event’s registration page.
  • 435 total registrations for the general summit, with 95 registrations for Los Angeles and 116 registrations for New York, surpassing attendance goals.
  • 185 replies to email inquiries, indicating a high level of engagement and interest from the audience.
  • 61 highly interested prospects were identified, contributing to post-event follow-up and ongoing engagement efforts.